Promoting Eco-Tourism with Green Tour and EU

Ecotourism Kenya was looking for a video consultant to showcase their SWITCH Africa Green program. The task was to create videos that would consolidate all their partner information and contribution of each partner to the program. The final goal as a video to showcase the successful project as a whole.

Photo: © Ecotourism Kenya

The scope of the project involved gathering and organizing all relevant details about the SWITCH AFRICA GREEN program to ensure consistency and accuracy throughout the production. This included developing detailed scripts and an overall production strategy to guide the filming process, ensuring that all key elements were captured effectively. Close coordination with the Ecotourism team was essential for scheduling the filming, setting up interviews with key participants, and managing the project timeline. The footage was then edited into a comprehensive video that consolidated the major aspects of the project. Additionally, tailored videos were created for each participating organization to showcase their specific involvement, along with shorter promotional clips designed for social media to increase visibility and awareness of the project.

Due to the expansive nature of the assignment and the limited time frame, we embraced the challenge with enthusiasm. We deployed multiple teams working simultaneously to ensure efficiency. Our scripting and pre-production team worked closely with the communications teams, leveraging both online platforms and WhatsApp for quick updates and seamless coordination. Since the project took place during the COVID-19 pandemic, some meetings were held online, though we prioritized in-person meetings with participants who were harder to reach.

Photo: © Ecotourism Kenya

Flexibility was key, and we ensured that our team was always available for filming. We maintained constant communication to keep all parties updated, ensuring that participants were comfortable throughout the process. Reviews were conducted both online and on location to ensure accuracy and quality. We adopted a friendly, collaborative approach, with a focus on quick responses and adaptability to meet the project's demands.

Ecotourism received a fully completed video, while each participating organization was provided with their own video tailored to their specific program. These videos were instrumental in promoting their efforts, strengthening their visibility. This successful collaboration fostered a new relationship, and we have since continued to support Ecotourism by producing videos for future events and programs.