TUMI Challenge - GIZ Start-Up Accelerator

The TUMI Challenge, implemented by GIZ from 2018 to 2021, supported local innovation in mobility through two startup accelerators in Nairobi, Kenya. In collaboration with C4DLab of the University of Nairobi and the Africa Mobility Initiative, the program provided mentorship, coaching, and networking opportunities for 16 startups, connecting them to local and international investors.

VdeoPro was tasked with consolidating the program's achievements into a compelling documentary. Through interviews, on-site filming, and dynamic storytelling, we captured the essence of the project, highlighting its transformative impact on the startups and Kenya’s mobility landscape.

Our goal was to document and highlight:

• The overall achievements of the TUMI Challenge.
• The stories and experiences of the participating startups.
• The collaboration between GIZ, C4DLab, and the Africa Mobility Initiative.
• The program's impact on Nairobi’s mobility ecosystem and the growth of the startups.
• Key messages for investors, stakeholders, and future participants.

To meet GIZ’s needs, we followed a comprehensive and flexible approach:

1. Preparation
   • Conducted research to understand the program and its stakeholders.
   • Collaborated with GIZ to identify the key themes and success stories to feature.
2. Filming
   • Scheduled and recorded interviews with GIZ representatives, accelerator partners, and participating startups.
   • Captured on-site footage of accelerator sessions, workshops, and startup activities.
   • Used a dynamic team and diverse filming techniques, including professional cameras and high-quality audio, to ensure a polished result.
3. Flexibility and Timeliness
   • The filming was completed within a week, with our team available on-demand to accommodate changes and additional requirements.
4. Post-Production
   • Consolidated interviews, workshop highlights, and success stories into a compelling narrative.
   • Delivered a polished, visually engaging documentary that effectively communicated the program's impact.

The TUMI Challenge in Nairobi aimed to transform the city’s mobility landscape by empowering local entrepreneurs with innovative solutions. Through coaching, mentorship, and investor connections, the program catalyzed the growth of 16 startups tackling transportation challenges.

Our documentary highlighted these startups’ journeys and the collaborative efforts of GIZ, C4DLab, and the Africa Mobility Initiative, showcasing the program as a model for fostering sustainable urban mobility in Africa.